About WhatTheyMean
We're a passionate group of parents, family members, technologists, and communicators united by a desire to bridge the digital language gap and foster better understanding between generations.
Our Story: From Concern to Action
The idea for WhatTheyMean originated within MagicusPrime LDA, a digital company in Portugal, but it's fueled by more than business. It stems from the real-life experiences of noticing the widening communication divide between kids and adults in our increasingly online world.
As parents, aunts, uncles, and professionals working in the digital space across different countries, we saw the confusion, the potential for misunderstanding, and the need for a resource. We decided to take action and build a bridge.
Our Motivation
Decode the slang, emojis, and expressions kids use online to foster clearer communication and deeper connection within families.
Provide parents and caregivers with the knowledge to understand online interactions, identify concerns, and offer informed support.
Move beyond worry by creating a practical, helpful tool that addresses a real challenge faced by families in the digital age.
Our Team: Global Collaboration
The core of WhatTheyMean is driven by a unique family blend of marketers, developers, and engineers, combining communication insight with technical expertise.
We are supported by an incredible network of sister companies to MagicusPrime LDA, located in Austria, Portugal, and Colombia. These partners are leaders in the digital world, bringing diverse perspectives and capabilities from teams who are also parents and share our concerns.
Our Values
Striving for accurate definitions with real-world context to ensure genuine understanding of how terms are used.
Welcoming diverse contributions to create a resource representing the full spectrum of digital communication.
Focusing on informing and empowering parents, recognizing that understanding precedes meaningful conversation.
Driven by empathy for the challenges families face, and committed to providing practical, actionable solutions.
Join Our Community
Become part of our growing community of parents, educators, and experts working together to decode the digital language of today's youth.